Alternative Design® Blog Craft Breweries, Belonging, and Connection

Craft beer and workplaces might seem an unusual pair, but there's a lot more brewing under the surface.

In the Crafting Culture and Belonging Part 1 episode of the podcast, we delved into the world of craft beer and its profound influence on community building and work culture. We explore how the brewing process is not just about crafting delicious beer but also creating a sense of belonging and connection.


Our journey starts with a local microbrewery, the Ferndale Project. This small-scale brewery exemplifies how a seemingly simple process of brewing beer can parallel the intricate blend of diverse individuals in the workplace. Just like the brewing process requires different ingredients, workplaces consist of employees from diverse backgrounds and locations. They all need to be brewed together, creating a rich blend of ideas and perspectives. The catalyst in this brewing process is a shared purpose that fosters a sense of belonging…

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